“But how do I know who likes what?” you may be thinking. Instead, reach out to folks who are passionate about your cause.
Sure, you could reach out to 250 Twitch streamers with the same message, but chances are most of them will never write back. Get to know the streamer.Īs a fundraiser, you know the drill: cultivate the relationship and personalize the correspondence. Be authentic, make it memorable, and focus on impact. (And if you don’t know the back of your hand that well, spend some time examining it, and then write your narrative.) Craft a superlative elevator pitch before you do anything else. If you’re going to pitch your cause to Twitch streamers, you need to know your narrative like the back of your hand. To start, let’s break down that crucial first step: finding your streamers. Viewers can donate to your nonprofit directly, or the streamer can donate a percentage of their payout. These folks already have a fanbase tuning in round the clock, so it’s just a matter of sitting back and letting your Twitch-lebrities fundraise for good through their Twitch streams. Here’s the TL DR version of how Twitch fundraising works: Nonprofits (AKA you!) reach out to Twitch streamers (AKA broadcasters!) who support their cause. How to find streamers for your Twitch fundraiserīefore we set you up with all that IT-expert knowledge, let’s cover the Twitch basics. For the low-down on how to fundraise and how to make a donation on Twitch, stream on, friend. With that out of the way, here’s the best news: Right now, this is a relatively untapped market-so you can get in early (and prove that you’re super hip). It’s free, there’s a mobile app, and you can use it to fundraise-hurray! Twitch is the world’s most popular livestreaming service, with over 15 million active users a day. Livestreaming is just what it sounds like: broadcasting live video and audio in realtime over l’internet (that’s classy for “the internet”). Twitch? Livestream fundraising? “Are those nerds speaking Klingon?” you might be asking yourself. But maybe we should back up a second-or even a full minute. Never fear, nonprofiteer-we’ve got your answers right here.Īnd while they don’t all rhyme, they’ll help you navigate fundraising and donations for Twitch like a pro. From finding philanthropic streamers to answering your donors’ many questions about how to donate on Twitch, it’s a new fundraising frontier for many nonprofits. There’s no magic button when it comes to fundraising success, but Twitch comes close.
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